hyperanimism

The exploits of the Universal Church of the Kingdom of God are relatively well known in this regard. Considered one of the largest Brazilian transnational corporations, the UCKG has 4,700 temples in more than 170 nations, including Angola, Mozambique, the U.K., France, Germany, the US, Japan, India, Australia and throughout Latin America. Every Tuesday night, a dramatic struggle takes place inside UCKG temples. In what church members call sessões de descarrego (sessions of discharge or release), pastors enjoin those suffering from illnesses, domestic conflict, drug addiction, and unemployment to come to the front of the temple. Once there, the possessing spirits that are causing these problems are summoned in the name of Jesus Christ. The spirits, often the Orixás or African ancestors, oblige and come out to insult the pastor and the congregation in loud and distorted voices, twisting and shaking the bodies of their victims. After some verbal sparring through which the head pastor forces the evil spirits to identify themselves and state the tangible injury they are inflicting and why, a hand-to-hand combat ensues. The pastor literally wrestles the embodied demons down to the ground, while the whole congregation screams: “Burn! (Queima!)” “Burn!” “Leave! (Sai!)” “Leave!” Even though this is a very local spectacle, a fight against territorial spirits that afflict specific people, it is also a cosmic struggle waged by a universal Holy Spirit. And it is a struggle that is being filmed and can be seen on YouTube.

While the UCKG is a global force to be reckoned with, it may no longer be at the forefront of pneumatic innovation in Brazil. The Igreja Renascer em Cristo (Rebirth in Christ Church), founded by bishops Estevam and Sônia Hernandes in the mid-1980s, was described by The New York Times as a vast “religious and business structure that includes more than 1,000 churches, a television and radio network, a recording company, real estate in Brazil and the United States, a horse-breeding ranch and a trademark on the word ‘gospel’ in Brazil.” Renascer em Cristo has also the distinction of counting until recently Brazilian soccer superstar Kaká among its members. By drawing on Kaká’s worldwide visibility, Rebirth in Christ introduces a definite Brazilian flavor to Neo-Pentecostalism’s seamless mixture of business, media, popular culture, and religious performance. Kaká is part of a new breed of Brazilian religious performer-entrepreneurs, who, taking advantage of the country’s world-class prowess in soccer, travel abroad to places as diverse as Japan and Dubai not only to showcase the sport but to spread Brazilian transnational Pentecostalism. These athletes-entrepreneurs-missionaries are performers in a global stage, in a multi-media spectacle. As they score goals, they remove of their team jerseys to reveal “Jesus Saves” or “I belong to Jesus” T-shirts, or torsos tattooed with crosses. They use their bodies as billboards to deliver a holy message for millions of TV viewers. Underlining the blurring of sacred and profane genres, Kaká has declared that he plans to become a pastor after he retires from soccer.

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